We all know we need amazing photographs to accompany our fantastic content; visual marketing is critical and arguably one of the simplest things a small or growing firm can do. Simply said, the advantages of employing excellent imagery to boost your brand should be at the top of your priority list.
So how do you get it right? For some of the businesses we work with, it’s a challenging chore, perhaps too difficult at times, but it doesn’t have to be. If you have one of the latest smartphones, you already have a great camera, and these are our top recommendations for dramatically improving your photography.
The Importance of Lighting
Always attempt to use natural light, so if it’s a beautiful sunny day, go outside; everything shot with natural lighting will look considerably better and will be far easier to shoot – basic point: if you don’t have a professional setup, use everything natural.
Tell the Story
We see photographs all the time that don’t support the brand you’re trying to promote. Don’t just use an image because you can; make sure it supports the story that goes with the post. For example, if your post is about a wedding event, the picture should be about that event. We know it sounds simple, but you’d be surprised how often we come across visuals that don’t fit the story.
Editing Photos is Fine!
With all the trickery available these days, editing any photograph nearly becomes a filthy word. So, if you do need to edit, make it basic and remember to think about any changes that may help the tale.
Please, please, please keep your images natural. A staged photo looks terrible in so many ways and might potentially harm your business, so make the effort to capture genuine photos, perhaps of customers or employees smiling in your store?
So there you have it, a few of our top ideas for taking great images for social media. If you need any assistance with social media photography or even just a talk, please contact us via the website here – we’d love to show you how the team at Shropshire Media can help your business succeed on social media.