You’ve probably heard of advertising on social networks, which are usually called social ads. This kind of advertising can help you a lot with your marketing plan and make you a lot of money. Social networks are becoming more popular, and even though some of them aren’t as popular as others, they still have a lot of potential.
Read this article to learn everything you need to know about advertising with Social Media!
What are Social Ads?
To advertise on social networks, you have to pay to have your ads show up on social networks.
Search Engine Marketing (SEM) shows ads in search engines, such as Google, and on the internet in general. Social Ads, on the other hand, show ads on social networks. Each platform has its own way of advertising though. In social media advertising, the most common models are CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions). The CPC model only spends money on an ad when a user clicks on it.
The Different Social Platforms
Ads on Facebook
It is still the best social network and one of the most popular, so it still has a huge reach.
Facebook Business is a platform for advertising that has a lot of options. It lets you shape your campaign in the way that works best for you.
Instagram Ads
This social network, which is being used by more and more people, comes from Facebook. Since they both use the same platform (Facebook Business), you can manage campaigns for both networks at the same time from the same platform if you want to.
Instagram is great for building a brand.
Twitter Ads
Twitter is still a big social network, even though it’s not what it used to be. We could say that it is a network for text that is more specific. Still, its Ads option is very interesting and can give a lot of exposure.
Ads on YouTube
It is the most popular video platform, so putting your video ads there is a great way to reach a lot of people. YouTube has many different kinds of video ads.
There are ads that can’t be skipped after 5 seconds, ads that can’t be skipped for 15 or 20 seconds, bumper ads that can’t be skipped for more than 6 seconds, and ads that cover the bottom of the video with images or text like standard Google Display ads.
Ads on Snapchat
Snapchat isn’t as popular as it used to be, and the ads on it aren’t as well-known, so there isn’t as much competition, which can be a good thing if on a limited budget.
Pinterest Ads
A great network for people who are interested in cooking, art, or fashion, for example.
Linkedin Ads
If you want to promote your B2B business on this platform, the widest network of professionals is one of the best ways to do it.
Benefits of Social Ads
The budget is one of the best things about advertising on social media. You can reach more people with less money than you can spend on Google Ads, for example. They reach a lot of people quickly and with little money.
Social networks have a huge reach because they have millions of users. Also, with all the information they have, they can be very precise in how they divide up the market. No matter what your budget is, you have a lot of control over how much you spend on social media advertising.
Social Media Ads with Shropshire Media
If you’re wanting to start social ads for your business, get in touch with our team today. Call 01743 817596 or email studio@shropshiremedia.com to get started.